— direction, UX, visual, communications
RXR Sports is a team of storytellers, risk takers, elite athletes and influencers. As an agency, RXR has defined sports marketing and talent representation in the outdoor industry through their work in brand development, partnerships, production, content strategy, and design.
During my time at RXR, I worked to define both our business strategy and brand identity throughout all digital touch-points and communications. As a company, we tried to emulate our clients boundary-pushing spirit to drive our decision making, our approach to challenges with intention, and our willingness to risk telling stories in new ways. Our visual design mirrors this ethos, putting our clients at the forefront and foundation of our brand—a collection of stories, experiences, and personalities that defined the larger whole of what we as an agency strived to be.
— additional RXR projects