— design, direction
The Honnold Foundation believes in solar technology as a proven, environmentally sound solution to global energy poverty. I worked with Alex Honnold and his team to create a new logo that emulates their mission.
Founded by professional rock climber Alex Honnold, the Foundation's mission is to facilitate sustainability projects that provide equal access to opportunity and increasing social equity in harmony with the environment.
Drawing a line between Honnold the Climber and Honnold the Foundation was a core principle throughout the design process. The result is a logo that captures Alex’s straightforward, no bullshit personality while creating a delineation between climbing and their community-driven, impact-oriented work in sustainability.